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In any recession, customers get stingy. It's natural.

But is there something different this time; that is, are customers becoming long-term frugal?

Perhaps. With an unemployment rate at 10.2%, it will likely take several years for it to get to normal levels. What's more, consumers are saddled with debt and have experienced drastic reductions in wealth (especially with the fall in the real estate market).

Black Friday, as the day after Thanksgiving has come to be known, is the day when most retailers get themselves back into the black. It is also a bargain-hunter's delight. In the age of Internet, several websites emerged dedicated to helping shoppers decide in front of which store to pitch their tents. One of those sites, GottADeal.com, has reportedly landed Target's (TGT) Black Friday ad. Target, it appears, is taking a rather aggressive approach to the upcoming Holiday shopping season.

According to the website, the retailer will offer a 32-inch Westinghouse LCD HDTV for $246, which GottADeal.com's founder Brad Olson calls the "lowest price that we've ever seen for that model." The ad also touts $3 toasters and coffeemakers, and 50% discount on kids' clothes and toys.

Joining the ranks of Tickle-Me Elmo, Cabbage Patch Kids, and the Teenage Mutant Ninja Turtles ... behold, the Zhu Zhu Pets. These robotic rodents are expected to be the most in-demand toy for the 2009 holiday shopping season.

The five battery-operated hamsters respond to touch with 40 different sounds, and can also run around when set in "explore" mode. It's all the fun of having a pet without the messy clean-up duty.

Parents, you have Cepia LLC, a small company in St. Louis, to thank for these critters. The firm is hoping to ship between 4 million and 5 million pets by the end of the year (banking $300 million to $400 million in sales), but admits they cannot keep up with the demand. Cepia has grand plans, however, for the next part of the Zhu Zhu universe, hoping to roll out hedgehogs, rabbits, and other furry robot friends in the next year or so.

I promised myself that I wasn't going to give Nike (NKE) the publicity that it wants with its new rivalry uniforms. You see, the company has decided that 10 colleges will wear specially designed uniforms for their big rivalry games this year, assigning the slogan "Prepare for Combat" to the program.

For example, The Ohio State University will wear "retro-inspired" uniforms when it takes the field against that team from up north (Michigan). I was worried when I heard that Nike was designing this uniform; Ohio State doesn't do alternate uniforms -- they never have. Honestly, it isn't all that bad; the jersey leaves a little to be desired, but perhaps that is just me.

Once upon a time, retailers measured success by the number of people walking by in the mall, how many entered the store, the percentage they spent, and basket size. Now, a world of zeroes and ones has changed their perspective entirely. Social media is expected to be the star during the coming holiday season, with retailers pushing Facebook, YouTube, and Twitter content to get in front of consumers and affect either online or in-store purchases. Smaller Christmas budgets are expected, so the fight is on to garner as large a share as possible of a shrinking pie.

Of course, nobody would come out and say, "Social media is nonsense, and I'm not getting anything for my investment." So, when the likes of Starbucks (NASDAQ: SBUX), JCPenney (NYSE: JCP), and Target (NYSE: TGT) say that social media is connecting them with their customers and leading to more effective campaigns and product launches, do take it with a grain of salt. What can't be ignored, however, is that they're committing more resources to social media marketing, even though it's still far too soon to tell if it will be effective.

The New York Times has a nice write-up on the small, local banks that are taking advantage of their bailout virginity to lure in customers who might prefer to do business with a bank that isn't on welfare.

USAA Federal Savings Bank (Full Disclosure: I have my mortgage and credit card with USAA and it is easily the best financial institution in the world) has begun touting its lack of bailout money in a $25 million ad campaign with the tag line "Banks don't need bailouts, people do." Worthington National Bank put up a sign that says "Just say no to bailout banks."

According to The Hollywood Reporter, the advertising market could be ready for an upswing. Michael Morris, an analyst at UBS, is making a connection between improved sales at retail stores and a robust environment for commercials and the like. His reasoning is sound: if retail businesses are doing better, then they might want want to take advantage of new cash levels to invest in marketing initiatives aimed at bringing in traffic.

Indeed, the advertising industry has been in the dumps. Any good news is welcome. Media entities such as Disney (NYSE: DIS), Time Warner (NYSE: TWX), Viacom (NYSE: VIA), CBS (NYSE: CBS), News Corp. (NASDAQ: NWS), and General Electric's (NYSE: GE) NBC Universal, are counting on increased opportunities to sell their respective inventories at better prices.

Microsoft (NASDAQ: MSFT), as we all know, is looking to get the biggest bang out of its software products. After the challenges encountered with Vista, and the slowdown in PC sales, Microsoft needs to look at its portfolio and see where unique marketing initiatives will impact sales in a positive manner.

As an example, Ina Fried over at CNET.com discussed a version of Office that will be available on new computers in 2010. It's being dubbed a "Starter" edition, and it apparently will use an advertising model to generate money. Users will also be able to get fuller versions by purchasing upgrade cards.

The new Neiman Marcus Christmas Book looks a bit different this year. Yes, it's still geared toward the typical Neiman clientele, but it reflects the fact that the usual customers may not be doing as well -- or spending as much -- this year as they did last year. The retailer is facing the fact that it will have to sell lower-priced items this Christmas, because that's what the public will have to buy (even the wealthy corner of the public).

Close to half the gifts listed in the 83rd edition of the Neiman Christmas catalog cost less than $250, and some of them are actually practical (though a bit pricey for most people). In the past, the number of gifts at this price-point would be in the 30% to 40% range.

Google Inc. (NASDAQ: GOOG) has conquered the internet advertising world. With a 64% market share on internet search -- and all the unobtrusive text ads that accompany those searches -- it's hard to see Google giving up its crown any time soon. Even Bing won't change that for quite a while, if that.

Wal-Mart Stores Inc. (NYSE: WMT) has been the leader in DVD sales in the U.S. for years now. It's estimated that 40% of all U.S. DVD sales originate within the doors of the world's largest retailer. But, could those days be coming to an end?

With Blu-ray DVD players coming with built-in internet video streaming, cable and satellite having video-on-demand choices of all recent movies, and more people buying content from Apple Inc.'s (NASDAQ: AAPL) iTunes every day, what is the future of the physical DVD?

One of the best ways for your business to get exposure and credibility is through public relations. Yet, hiring a PR firm can be expensive, easily running $5,000 to $10,000 per month.

Despite this, it's possible to do PR on your own. Keep in mind that a key to success is having an active and passionate founder or CEO who makes media relations a priority. This has been the case with many great leaders, such as Howard Schultz at Starbucks (NYSE: SBUX) and Marc Benioff at Salesforce.com (NYSE: CRM).

So, let's take a look at some of the steps you can take to improve your PR.

Shares of Sina Corporation (NASDAQ: SINA) soared to a new 52-week high Monday following news that the Chinese media giant's deal to purchase assets of Focus Media Holding Limited (NASDAQ: FMCN) likely had fallen through. Rumors had swirled for weeks suggesting that the deal might not be completed.

Sina was set to acquire a portion of Focus Media's business that places advertising in malls, airports, office buildings and other places for $1.66 billion. The agreement is set to expire Wednesday, Sept. 30, without approval from the Chinese Ministry of Commerce. The government reportedly did not respond to repeated requests for approval. Both companies said Monday in a joint statement that they would not extend a deadline for closing the transaction.

Yahoo! Inc. (NASDAQ: YHOO) will be spending $100 million to market its new ... nothing. The internet pioneer who wants out of the tech biz and solely into the media biz (sounds like the Terry Semel days) will spend that sum over the next 15 months to gain new customers to its plethora of web properties and keep them there as long as possible (and charger advertisers appropriately).

What is new about this? From initial review, nothing. Yahoo! has always wanted to gain customers to its extensive internet collection and keep them there. What's so compelling a change that it's worth $100 million? So far, nothing this writer can determine. Just using Microsoft Corp.'s (NASDAQ: MSFT) Bing search services across all its properties is surely not a compelling reason.

The past couple of months there has been a lot of news over the government's recent "cash for clunkers" program, which was wildly more successful than anyone could have imagined, but left dealer lots short on inventory. General Motors dealers are still dealing with low inventory and have requested more cars to meet recent demand.

According to the Detroit News, General Motors dealers have requested that the company ship as much as four times as many cars as the company had planned to build in October.